Are Creatives Going Apple, Or Pear?
This scribble is coming straight from my mind which taps into my
gut which feeds from my heart. It's not researched, in fact, it may
not be right. Or wrong.
What is the picture that is painted in our minds of 'the
artist'?
Is it a picture of a person with a brush of red oil paint in the
one hand and a bottle of red Cabernet in the other? Hair
disheveled, dirty finger nails? Wildly opinionated about politics
and always on the fringe of society? Dressed all weird with no real
care for what people think of him? In fact, some even go as far as
to cut their own ear off. And most only make money decades after
they have died.
Is this the picture of the artist in our mind? The picture that
has conditioned the behavior of our creative people in
advertising?
This scribble was inspired by a picture posted on Twitter by a
leading advertising agency in South Africa. A picture that shows
two young creatives in Cannes, passed out on the lawn.
Inebriated?
And the comment to the picture is actually in a tone that
excuses this kind of behaviour. How confused?
Maybe this behavior from the thinking (or is that drinking)
force of our industry, is the reason why a creative person with 6
years experience is paid less than an Account Manager with 3
years.
Consider if the most creative brand, Apple, had to behave to the
likes of our creative people. Replace the sleek white casing of
your iPhone with an unwashed, torn and abused outer shell. What
would your impression of the iPhone be?
If by chance you a reading this and have a few brain cells left
untainted by the amount of abuse that you pour into your body,
consider that it is the purpose of the creative person to change
this world. And that change starts with changing yourself and
taking responsibility for being given the greatest gift on
Earth.
The ability to think different.
